Thanks to fast food and junk food advertising campaigns we know exactly what to eat to perpetuate the growing obesity epidemic. But have you heard the news? Walmart, the largest seller of food in the U.S., recently unveiled a new logo with the tag line Great for you in an effort to do a better job at telling us what to eat. The seal identifies foods that are healthier options and actually has legitimate criteria. Only fruits, vegetables, low fat dairy, eggs, whole grains and foods lower in sodium and sugar earned the seal.
For years Walmart has been one of my best and most reliable excuse busters for folks who are convinced that healthy is not affordable. Believe it or not this is a picture I recently took at Walmart of a ‘value pack’ that was actually a fantastic value. It may surprise you, but affordable healthy choices have been at Walmart all along, they were just a little harder to find. But this is exactly where I sent some of my very first 20-something year old clients back in 2005.
Thanks to their Health Initiative and now this new logo, Walmart has continuously increased its healthy offerings and made them easier to find. To top it off, Walmart is committed to improving even more ingredient labels by lowering sodium and sugar contents so that by 2015 so they can earn the seal too. President and CEO of Walmart said that “No family should have to choose between food that is healthier for them and food they can afford.” And despite all the cynicism, I can appreciate his remark and the position the company is making to help our nation.
Walmart has long been my go to place to help people budget for healthy living because they cover all the bases from the food to the workout gear, exercise equipment and DVDs. Plus they have the inspirational books, candles and bath salts needed for the rest and relaxation that is also a part of total wellness. In fact, when I co-authored FITatudes Just Tell Me What to Eat: Ready to Use, Budget Friendly Eat Well Tips for Busy Folks in a Bad Economy back in 2009 we included a sample menu with pricing from Walmart so people could really see the possibilities.
For as much heat as the mega store gets, they do quite a few things right especially when it comes to living well. For one, they were among the first to start making organic foods more affordable.
This move is huge and sets a standard because Walmart stores are everywhere. They are where Whole Foods are not and offer prices that the everyday American working families, college students, single moms and seniors who have the most hurdles to overcome with healthy living can stomach (pun intended J).
My hope and prayer is that they will take it a step further with promotions, sponsorships, events and contests that will engage young people and young adults, foster customer loyalty for young people and young adults, encourage prevention and contribute to a Fit Destiny for Generation Y.